At the Paris Fashion Week event opening on the 30th and 31st of October, 2021, the Ethical Fashion Initiative (EFI) will launch an African designer’s display to attract international stakeholders.
Ethical Fashion Initiative (EFI), established in 2009 by Simone Cipriani, links and introduces emerging designers, mainly African brands, to foreign investors.
The initiative collaborates with International Trade Center, a World Trade Organization, and the United Nations agency in Geneva.
Ever since the initiative’s foundation, it has been expanding the lifestyle industry in African countries like Uganda, Burkina Faso, Haiti, the Democratic Republic of the Congo, and lots more.
Presently, the manager of Ethical Fashion Initiative wants to expand the program by launching the showcase at the Parish Fashion Week this October at the 360 Paris Music Factory, Paris.
The event will feature round-table discussions, performances, and displays from top brands, among which the young South African designer – Lukhanyo Mdingi.
The EFI has been to Italy with new designers, exhibiting at Altaroma, Night Out with Vogue Fashion, and Pitti Uomo.
In an interview with WWD, Cipriani explained the need to exhibit at Paris, saying that “we are going to Paris because it’s a progression.”
Already, the efforts are paying off as so many investors are closing deals with African designers, which will undoubtedly yield significant returns.
Some renowned brands that will participate in the Paris Fashion Week event are Hamaji brands, Laurenceairline brand created by Chauvin-Buthaud, Mdingi, Katush, Ohiri jewelry, and lots more.