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Sunday, July 14, 2024

Ckay’s ‘Love Nwantiti’ is Africa Biggest Single Hit Ever – Bloomberg

Ckay, a Nigerian singer-songwriter is born into Dr. & Mrs. Ezeani’s family in 1995 at Kaduna state, although he is an indigene of Anambra state. 

He started writing music at age 13, and by 2014, he moved to Lagos to start music professionally. 

Ckay has produced numerous hits under Chocolate City Music and Warner Music record label and collaborates with notable artists like Dremo, MI Abaga, Ice Prince, Koker, BOJ, etc. 

He is the first artist in Africa to appear on any of the top 25 lists for Bloomberg’s pop star power rankings.

Love Nwantiti, Ckay’s biggest hit, came out in late 2019 and gained a fantastic reaction from local and international listeners. 

Ckay’s Single, ‘Love Nwantiti’ Gets a Name from Bloomberg as the Biggest-ever Hit from African Country.

On the 29th of October, 2021, Bloomberg names “Love Nwantiti” by Ckay the best song ever to come out of Africa as it appears as the first African song to rank no.1 in the list of most-watched music videos on Youtube. 

Notwithstanding, the singer permits the remix of the hit where he features Joeboy and Kuama and another where he features Dj Yo and AXEL. 

The remixes from various artists help the song become the most popular track on Instagram, TikTok, thus permeating across the world. 

The clean song appeared to be the most used song for videos on TikTok, and by mid-September, users had already generated 10 million videos a week. 

The monthly number of listeners of Ckay’s songs increasing from 179,000 to over 30 million on Spotify is proof that the song has worldwide acceptance. 

The growth of “Love Nwantiti” shows the importance of streaming services like apple music, boom play, Spotify, Audiomack music streaming platform, and socials like Instagram and TikTok. 

These apps have made it possible for content to reach a wider audience unhitched and easier for record labels to scout talents.

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